Advit Jewels has marked a defining milestone in its growth journey with the successful launch of its Initial Public Offering (IPO). The move reflects the Jaipur- basedjewellery house’s ambitions to scale its domestic and global presence, while building on a legacy of heritage craftsmanship that spans nearly a century.
With the successful launch of its Initial Public Offering (IPO),Advit Jewels has entered a new phase of growth. The Jaipur-based jewellery manufacturer plans to leverage the listing to strengthen its manufacturing capabilities, expand its global footprint, and build on a heritage of craftsmanship nurtured over nearly a century.
The IPO is expected to provide the company with fresh capital to strengthen manufacturing capabilities, accelerate brand development, expand global distribution, and reinforce its position in the premium handcrafted jewellery segment. The listing also underscores the growing confidence of India’s organized jewellery sector, where established family- run businesses are increasingly turning to the capital markets to fuel long-term expansion.
At the heart of Advit Jewels lies the legacy of House of Rambhajos, a name synonymous with finely handcrafted bridal and heritage jewellery. Built over generations, the company has earned recognition for preserving traditional Indian jewellery-making techniques, while adapting to evolving consumer preferences across domestic and export markets.
HERITAGE THAT
CANNOT BE REPLICATED
Speaking during the IPO briefing, Ritvi Gilara of Advit Jewels emphasized that the company’s greatest strength extends far beyond precious metals and gemstones-it lies in the generations of craftsmanship that have shaped every creation.
“You can buy anything – gold, stones – but what you cannot buy is history. When you have a craftsman whose forefathers worked with our forefathers, that history cannot be replicated. That intensity, that craftsmanship, that ‘poetry is magical. Six to seven artisans working together, where not one step can be missed to make a final perfect piece is truly unique,” Gilara said.
The statement reflects a philosophy that has become central to Advit Jewels’s identity. Rather than viewing jewellery purely as a luxury product, the company positions every piece as the outcome of inherited knowledge, collaborative craftsmanship, and meticulous artistry passed down through generations of master artisans.
This emphasis on preserving traditional skills has helped the company differentiate itself in an increasingly competitive marketplace, particularly as consumers seek authenticity, craftsmanship, and cultural narratives alongside design excellence.
BALANCING TRADITION WITH CONTEMPORARY APPEAL
While heritage remains its foundation, Advit Jewels is equally focused on evolving with changing consumer preferences. Under the leadership of the fourth generation, represented by Krishna Gilara, House of Rambhajos has expanded its reach to younger consumers. A key initiative has been the introduction of Fusion Art – a collection that combines traditional Iranian artistic influences with Bengal craftsmanship to
RITVI GILARA
ADVIT JEWELS
You can buy anything – gold, stones – but what you cannot buy is history. When you have a craftsman whose forefathers worked with our forefathers, that history cannot be rep- licated. That intensity, that craftsmanship, that poetry’ is magical. Six to seven artisans working together, where not one step can be missed to make a final perfect piece is truly unique.
IN THE KNOW
At the heart of Advit Jewels lies the legacy of House of Rambhajos, a name synonymous with finely handcrafted bridal and heritage jewellery. Built over generations, the company has earned recognition for preserving traditional Indian jewellery-making techniques, while adapting to evolving consumer preferences across domestic and export markets.
While heritage remains its foundation, Advit Jewels is equally focused on evolving with changing consumer preferences. Under the leadership of the fourth generation, represented by Krishna Gilara, House of Rambhajos has expanded its reach to younger consumers.
create jewellery that bridges heritage and contemporary aesthetics.
The collection reflects the company’s strategy of preserving traditional artistry, while presenting it in forms that resonate with modern buyers seeking distinctive jewellery with meaningful stories. Gilara (Krishna) noted that younger consumers are increasingly drawn to originality, rather than mass-produced luxury.
“Coming back to my roots, I think we have more arts and stories to tell the world. It is very organic marketing. Gen Z has a very discerning taste; it wants something unique, one-of-a-kind. It wants to wear the jewellery, display it, and display its lifestyle,” he said.
This approach recognizes that today’s consumers, particularly Gen Z-ers, value craftsmanship, authenticity, and individuality as much as precious materials. Rather than competing solely on design trends, the company aims to build deeper emotional connections through storytelling and artistic heritage.
KRISHNA GILARA ADVIT JEWELS
Coming back to my roots, I think we have more arts and stories to tell the world. It is very organic marketing. Gen Z has a very discerning taste; it wants something unique, one- of-a-kind. It wants to wear the jewellery, display it, and display its lifestyle
DIGITAL PLATFORMS FUEL GLOBAL REACH
Alongside product innovation, Advit Jewels has significantly strengthened its digital engagement strategy to reach customers beyond traditional retail channels. The company’s focus on digital marketing has already delivered tangible results. During the IPO briefing, the management revealed that it recently completed a Rs 1.6-crore sale to a customer in the United States after the buyer discovered the jewellery through Instagram.
The transaction demonstrates how social media has evolved from a branding platform into an effective global sales channel for premium handcrafted jewellery. It also highlights the growing willingness of international consumers to purchase high-value jewellery online, when supported by strong brand credibility and compelling storytelling.
For heritage jewellery houses, digital platforms are becoming powerful tools to showcase craftsmanship, educate consumers, and reach niche audiences worldwide without geographical limitations.
A NEW CHAPTER
AS A PUBLIC COMPANY
The IPO marks far more than a capital-raising exercise-it signals Advit Jewels’s readiness to scale its business,
The company’s focus on digital marketing has already delivered tangible results. During the IPO briefing, the management revealed that it recently completed a Rs 1.6-crore sale to a customer in the United States after the buyer discovered the jewellery through Instagram.
while preserving the artisanal traditions that define its identity. With demand for handcrafted, high-value jewellery continuing to grow across domestic and international markets, the company plans to leverage its manufacturing expertise, multi-generational craftsmanship, and expanding digital presence to strengthen its competitive position.
As India’s jewellery industry becomes increasingly organized and globally connected, companies with established heritage, strong design capabilities, and authentic brand stories are finding new opportunities to expand beyond traditional markets.
For Advit Jewels, becoming a publicly listed company marks the beginning of a new chapter – one that combines nearly a century of craftsmanship with modern retail strategies, digital engagement, and international ambitions. By balancing heritage with innovation, the company is seeking to create a sustainable growth model that resonates with both long- standing patrons, and a new generation of consumers looking for jewellery that embodies artistry, authenticity, and enduring value.