For a heritage jewellery house, every creation begins with an understanding of this emotional connection.

MORE THAN A JEWEL

A necklace worn on a wedding day can become a cherished family heirloom. A pair of earrings can carry memories of a celebration decades ago. A carefully crafted piece can become part of a family’s identity.

This is what gives heritage jewellery its enduring significance.

THE CRAFTSMANSHIP BEHIND THE LEGACY

Creating an heirloom requires more than precious materials. It requires craftsmanship that respects tradition while allowing each design to develop its own character.

From intricate Jadau and Kundan work to Polki and Meenakari artistry, every technique contributes to a larger story of Indian craftsmanship.

CREATING TOMORROW’S HEIRLOOMS

At Rambhajo, the idea of legacy continues to shape the creative process. Traditional techniques meet evolving aesthetics to create jewellery that belongs to the present while remaining meaningful for generations to come.

THE BEAUTY OF UNFINISHED PERFECTION

Polki celebrates the natural character of uncut diamonds. Each stone carries its own individuality, creating a distinctive play of light and texture that gives every piece its unique identity.

Kundan, meanwhile, is known for its intricate setting technique, where gemstones are carefully placed within refined gold frameworks. The craftsmanship requires precision, patience, and years of experience.

CRAFTSMANSHIP PASSED DOWN

At Rambhajo, these traditions are brought to life through generations of artisanal knowledge. Each creation reflects the careful balance between design, materials, and craftsmanship.

FROM ROYAL COURTS TO MODERN CELEBRATIONS

While Polki and Kundan have their roots in India’s royal past, their appeal continues to evolve. Contemporary designs bring these traditional techniques into modern bridal wardrobes, celebrations, and everyday expressions of luxury.

What remains unchanged is their ability to tell a story—of artistry, heritage, and the enduring beauty of Indian jewellery.

At Rambhajo, this heritage is preserved through the hands of skilled artisans who continue to practice techniques passed down through generations. Every piece demands patience, precision, and an understanding of the delicate relationship between gemstones, gold, and craftsmanship.

HERITAGE THAT LIVES ON

What makes Jadau truly distinctive is the craftsmanship behind every creation. From selecting and placing precious stones to the detailed finishing, every stage requires experience and meticulous attention.

For generations, these techniques have been refined while remaining deeply connected to India’s jewellery heritage. The result is jewellery that feels timeless—created not simply for a moment, but to become part of a family’s story.

TRADITION MEETS MODERN ELEGANCE

While its roots remain traditional, Jadau continues to evolve with contemporary tastes. Modern silhouettes, refined proportions, and thoughtful design allow this centuries-old craft to find a place in today’s wardrobes while retaining its distinctive character.

For the modern bride and jewellery connoisseur, Jadau represents something more than ornamentation. It is a connection to heritage, craftsmanship, and individuality.

JEWELLERY THAT BECOMES A LEGACY

A finely crafted Jadau piece carries the story of the artisans who created it and the generations who wear it. At Rambhajo, the tradition continues with a commitment to preserving this remarkable art form while creating jewellery for a new generation.

With the successful launch of its Initial Public Offering (IPO),Advit Jewels has entered a new phase of growth. The Jaipur-based jewellery manufacturer plans to leverage the listing to strengthen its manufacturing capabilities, expand its global footprint, and build on a heritage of craftsmanship nurtured over nearly a century.

The IPO is expected to provide the company with fresh capital to strengthen manufacturing capabilities, accelerate brand development, expand global distribution, and reinforce its position in the premium handcrafted jewellery segment. The listing also underscores the growing confidence of India’s organized jewellery sector, where established family- run businesses are increasingly turning to the capital markets to fuel long-term expansion.

At the heart of Advit Jewels lies the legacy of House of Rambhajos, a name synonymous with finely handcrafted bridal and heritage jewellery. Built over generations, the company has earned recognition for preserving traditional Indian jewellery-making techniques, while adapting to evolving consumer preferences across domestic and export markets.

HERITAGE THAT
CANNOT BE REPLICATED

Speaking during the IPO briefing, Ritvi Gilara of Advit Jewels emphasized that the company’s greatest strength extends far beyond precious metals and gemstones-it lies in the generations of craftsmanship that have shaped every creation.

“You can buy anything – gold, stones – but what you cannot buy is history. When you have a craftsman whose forefathers worked with our forefathers, that history cannot be replicated. That intensity, that craftsmanship, that ‘poetry is magical. Six to seven artisans working together, where not one step can be missed to make a final perfect piece is truly unique,” Gilara said.

The statement reflects a philosophy that has become central to Advit Jewels’s identity. Rather than viewing jewellery purely as a luxury product, the company positions every piece as the outcome of inherited knowledge, collaborative craftsmanship, and meticulous artistry passed down through generations of master artisans.

This emphasis on preserving traditional skills has helped the company differentiate itself in an increasingly competitive marketplace, particularly as consumers seek authenticity, craftsmanship, and cultural narratives alongside design excellence.

BALANCING TRADITION WITH CONTEMPORARY APPEAL

 While heritage remains its foundation, Advit Jewels is equally focused on evolving with changing consumer preferences. Under the leadership of the fourth generation, represented by Krishna Gilara, House of Rambhajos has expanded its reach to younger consumers. A key initiative has been the introduction of Fusion Art – a collection that combines traditional Iranian artistic influences with Bengal craftsmanship to

RITVI GILARA
ADVIT JEWELS

You can buy anything – gold, stones – but what you cannot buy is history. When you have a craftsman whose forefathers worked with our forefathers, that history cannot be rep- licated. That intensity, that craftsmanship, that poetry’ is magical. Six to seven artisans working together, where not one step can be missed to make a final perfect piece is truly unique.

IN THE KNOW

At the heart of Advit Jewels lies the legacy of House of Rambhajos, a name synonymous with finely handcrafted bridal and heritage jewellery. Built over generations, the company has earned recognition for preserving traditional Indian jewellery-making techniques, while adapting to evolving consumer preferences across domestic and export markets.

While heritage remains its foundation, Advit Jewels is equally focused on evolving with changing consumer preferences. Under the leadership of the fourth generation, represented by Krishna Gilara, House of Rambhajos has expanded its reach to younger consumers.

create jewellery that bridges heritage and contemporary aesthetics.

The collection reflects the company’s strategy of preserving traditional artistry, while presenting it in forms that resonate with modern buyers seeking distinctive jewellery with meaningful stories. Gilara (Krishna) noted that younger consumers are increasingly drawn to originality, rather than mass-produced luxury.

 “Coming back to my roots, I think we have more arts and stories to tell the world. It is very organic marketing. Gen Z has a very discerning taste; it wants something unique, one-of-a-kind. It wants to wear the jewellery, display it, and display its lifestyle,” he said.

This approach recognizes that today’s consumers, particularly Gen Z-ers, value craftsmanship, authenticity, and individuality as much as precious materials. Rather than competing solely on design trends, the company aims to build deeper emotional connections through storytelling and artistic heritage.

KRISHNA GILARA ADVIT JEWELS

Coming back to my roots, I think we have more arts and stories to tell the world. It is very organic marketing. Gen Z has a very discerning taste; it wants something unique, one- of-a-kind. It wants to wear the jewellery, display it, and display its lifestyle

DIGITAL PLATFORMS FUEL GLOBAL REACH

Alongside product innovation, Advit Jewels has significantly strengthened its digital engagement strategy to reach customers beyond traditional retail channels. The company’s focus on digital marketing has already delivered tangible results. During the IPO briefing, the management revealed that it recently completed a Rs 1.6-crore sale to a customer in the United States after the buyer discovered the jewellery through Instagram.

The transaction demonstrates how social media has evolved from a branding platform into an effective global sales channel for premium handcrafted jewellery. It also highlights the growing willingness of international consumers to purchase high-value jewellery online, when supported by strong brand credibility and compelling storytelling.

For heritage jewellery houses, digital platforms are becoming powerful tools to showcase craftsmanship, educate consumers, and reach niche audiences worldwide without geographical limitations.

A NEW CHAPTER
AS A PUBLIC COMPANY

The IPO marks far more than a capital-raising exercise-it signals Advit Jewels’s readiness to scale its business,

The company’s focus on digital marketing has already delivered tangible results. During the IPO briefing, the management revealed that it recently completed a Rs 1.6-crore sale to a customer in the United States after the buyer discovered the jewellery through Instagram.

while preserving the artisanal traditions that define its identity. With demand for handcrafted, high-value jewellery continuing to grow across domestic and international markets, the company plans to leverage its manufacturing expertise, multi-generational craftsmanship, and expanding digital presence to strengthen its competitive position.

As India’s jewellery industry becomes increasingly organized and globally connected, companies with established heritage, strong design capabilities, and authentic brand stories are finding new opportunities to expand beyond traditional markets.

For Advit Jewels, becoming a publicly listed company marks the beginning of a new chapter – one that combines nearly a century of craftsmanship with modern retail strategies, digital engagement, and international ambitions. By balancing heritage with innovation, the company is seeking to create a sustainable growth model that resonates with both long- standing patrons, and a new generation of consumers looking for jewellery that embodies artistry, authenticity, and enduring value.

The Rich History of Polki and Kundan Jewellery

Origins and Evolution 

Both Polki and Kundan jewellery trace their origins to the grandeur of the Mughal era, when artisans crafted these pieces for the royal courts. Over time, these styles gained immense popularity across India, especially in Rajasthan, where they were further refined and embraced by the Rajput royals.

Cultural Significance 

Polki and Kundan jewellery are more than just decorative pieces; they hold profound cultural significance. These styles are often chosen for bridal trousseaus, religious festivals, and traditional ceremonies. Wearing them signifies heritage, prosperity, and elegance, making them a staple in Indian households.

Craftsmanship and Materials

Kundan Jewellery 

Kundan jewellery is renowned for its intricate craftsmanship, where highly refined 24k gold serves as the base. Glass stones are carefully embedded within layers of gold foils, creating a regal and reflective appearance. The art of making Kundan jewellery involves a meticulous process, ensuring every piece is a masterpiece of skill and precision.

Polki Jewellery 

Polki jewellery, on the other hand, showcases uncut diamonds in their most natural form, set in gold foils. Unlike Kundan, which uses glass stones, Polki jewellery features real diamonds, making it highly valuable. This traditional technique enhances the raw beauty of the diamonds, lending the jewellery an opulent and vintage appeal.

Popular Designs and Styles

Kundan Jewellery Designs 

Kundan jewellery is often characterized by its vibrant designs and intricate settings. Some of the most popular pieces include elaborate necklaces, chandelier earrings, maang tikkas, bangles, and bridal sets. These designs are often embellished with colored gemstones, adding to their grandeur.

Polki Jewellery Designs 

Polki jewellery offers a more unrefined yet elegant aesthetic, making it a favorite for bridal ensembles. Traditional Polki necklaces, chokers, earrings, and haath phools (hand ornaments) are widely popular. The uncut diamonds give a regal touch, making each piece truly one-of-a-kind.

Comparing Polki and Kundan Jewellery

Material and Technique Differences 

While both jewellery styles use gold as a base, their primary difference lies in the stones used. Kundan jewellery incorporates glass stones, whereas Polki jewellery features uncut diamonds. Additionally, the setting techniques vary, with Kundan relying on layers of gold foils and Polki emphasizing the natural beauty of the diamonds.

Aesthetic and Wearability 

Kundan jewellery exudes a polished and reflective look, making it ideal for grand events like weddings and festivals. Polki jewellery, with its raw and antique finish, is perfect for those who prefer a classic and vintage aesthetic. Both styles complement traditional attire but can also be styled with contemporary outfits for a fusion look.

Tips for Choosing Polki and Kundan Jewellery

Occasion and Style 

When selecting between Polki and Kundan jewellery, consider the occasion and your personal style. Kundan jewellery, with its colorful embellishments, is perfect for festive celebrations, while Polki jewellery offers a more regal and versatile option for weddings and high-profile events.

Budget Considerations 

Polki jewellery tends to be more expensive due to the use of uncut diamonds, whereas Kundan jewellery provides an affordable yet luxurious alternative. If you are looking for an investment piece, Polki jewellery holds higher resale value. However, Kundan jewellery offers a budget-friendly way to own a stunning traditional piece.

Caring for Your Polki and Kundan Jewellery

Storage Tips 

To preserve the beauty of your Polki and Kundan jewellery, store them in a cool, dry place. Keep them in individual pouches or soft cloth-lined boxes to prevent scratches and damage.

Cleaning and Maintenance 

Avoid exposure to chemicals, perfumes, and excessive moisture. Clean your jewellery gently with a soft cloth, and consider professional cleaning periodically to maintain its shine and durability.

Conclusion 

Polki and Kundan jewellery are timeless representations of India’s rich heritage and skilled craftsmanship. Whether you prefer the vibrant elegance of Kundan or the royal charm of Polki, both styles hold unmatched beauty and cultural significance. Embrace these exquisite jewellery forms to add a touch of tradition and grandeur to your collection. 

FAQs

Q 1: What is the historical significance of Polki and Kundan jewellery?

A: Both styles have roots in the Mughal era and were cherished by royalty for their intricate craftsmanship and luxurious appeal.

Q 2: How is Kundan jewellery crafted?

A: Kundan jewellery is created by setting glass stones in highly refined 24k gold using layers of gold foil and lac.

Q 3: What materials are used in Polki jewellery?

A: Polki jewellery features uncut diamonds set in gold foils, giving it a raw and natural beauty.

Q 4: What are some popular designs in Kundan jewellery?

A: Kundan jewellery designs include elaborate necklaces, earrings, bangles, and maang tikkas, often adorned with vibrant gemstones.

Q 5: How does Polki jewellery differ in design from Kundan jewellery?

A: Polki jewellery has an antique and uncut diamond look, whereas Kundan jewellery is more polished with glass stones.

Q 6: What should I consider when choosing between Polki and Kundan jewellery?

A: Consider your budget, occasion, and style preference. Polki is more expensive but a great investment, while Kundan offers affordability with elegance.

Q 7: How should I care for my Polki and Kundan jewellery?

A: Store them properly, avoid chemicals and moisture, and clean them gently with a soft cloth. Regular professional maintenance can enhance longevity.

This blog aims to help you understand the differences between Kundan and Polki jewelry, their historical significance, craftsmanship, aesthetic appeal, and investment value, ensuring that you make an informed choice when selecting the perfect piece.

Historical Background

Kundan Jewelry

Kundan jewelry traces its origins back to the Mughal era, where it flourished in the royal courts of India. The intricate designs and meticulous craftsmanship made it a favorite among emperors and aristocrats. This traditional jewelry style continues to hold immense cultural and artistic value, making it a sought-after choice for grand celebrations.

Polki Jewelry

Polki jewelry, on the other hand, has its roots in Rajasthan, where it was patronized by Rajput royalty. Known for its raw, uncut diamond appeal, Polki jewelry exudes an antique charm that symbolizes elegance and grandeur. It remains a popular choice among brides and collectors who appreciate its natural brilliance.

Craftsmanship and Materials

Kundan Jewelry

• Crafted using highly refined 24k gold.
• Features glass stones that are intricately set in gold foil.
• Requires multiple stages of skilled craftsmanship, including enameling (Meenakari) on the reverse side.

Polki Jewelry

• Uses uncut diamonds set in gold foil, enhancing the raw beauty of the stones.
• Each diamond is carefully hand-set, preserving its natural form and sparkle.
• The process involves extensive craftsmanship to ensure durability and refined aesthetics.

Design and Aesthetic Differences

Kundan Jewelry

Kundan jewelry is known for its vibrant and intricate designs. It often features elaborate patterns with colorful Meenakari work, making it a popular choice for bridal sets, necklaces, chokers, earrings, and bangles.

Polki Jewelry

Polki jewelry is characterized by its uncut diamonds, which lend it a more rustic yet regal look. The designs are typically grand and statement-making, with intricate gold settings and minimal enameling.

Cultural and Traditional Significance

Kundan Jewelry

• A staple in Indian weddings, especially in North India.
• Symbolizes opulence and is often passed down as family heirlooms.
• Worn during festivals like Diwali and Navratri.

Polki Jewelry

• Traditionally associated with Rajput and Mughal royalty.
• Preferred for high-end bridal jewelry due to its exquisite and antique appeal.
• Adds a timeless elegance to traditional outfits.

Comparing Kundan and Polki Jewelry

Material and Technique Differences

• Kundan: Uses glass stones and 24k gold with Meenakari work.
• Polki: Uses uncut diamonds set in gold foil without excessive polishing.

Aesthetic and Wearability

• Kundan: Best suited for colorful, elaborate outfits and festive occasions.
• Polki: Ideal for regal and classic looks, perfect for high-end weddings.

Value and Investment

• Kundan: More affordable compared to Polki jewelry.
• Polki: More valuable due to the use of real uncut diamonds, making it a better long-term investment.

Tips for Choosing Between Kundan and Polki Jewelry

Occasion and Style

• Choose Kundan for a vibrant and festive look.
• Opt for Polki if you prefer an antique, royal appearance.

Budget Considerations

• Kundan jewelry offers a luxurious look at a relatively lower price.
• Polki jewelry is a premium choice, making it a long-term investment.

Conclusion

Both Kundan and Polki jewelry have their own unique charm and significance. Whether you prefer the intricate artistry of Kundan or the raw elegance of Polki, each style offers a timeless appeal. Appreciate the craftsmanship, consider your budget, and choose the jewelry that best complements your personal style and occasion.

FAQs

Q1: What is the main difference between Kundan and Polki jewelry?

A: Kundan jewelry uses glass stones set in gold foil, while Polki jewelry features uncut diamonds, making Polki more valuable.

Q2: Which type of jewelry is more valuable, Kundan or Polki?

A: Polki jewelry is more valuable due to its use of real uncut diamonds.

Q3: Can Kundan and Polki jewelry be worn for any occasion?

A: Yes, both can be worn for various occasions. Kundan is great for festive looks, while Polki is perfect for regal and timeless elegance.

Q4: How can I distinguish between Kundan and Polki jewelry?

A: Kundan jewelry has a smooth, polished surface with glass stones, while Polki jewelry showcases raw, uncut diamonds.

Q5: Which style is better for an elegant and traditional look?

A: Polki jewelry offers a more royal look, while Kundan provides a colorful and intricate appeal.

Q6: What should I consider when buying Kundan or Polki jewelry?

A: Consider the occasion, budget, and authenticity of materials before making a purchase.

Q7: How should I care for my Kundan and Polki jewelry?

A: Store them in a dry place, clean gently, and avoid exposure to moisture and chemicals for long-lasting shine.